Collective Impact
What’s New
AI Hub: Rewiring Media
AI is reshaping media and entertainment, from storytelling and advertising to personalization and data security. Explore CTAM’s curated trends and insights driving what’s next.
CTAM–HarrisX Report: What the Super Bowl Reveals About the Future of Sports Viewing
Internet-connected viewing led the way during the Super Bowl—but reliability remains a key advantage for traditional TV, according to the latest CTAM-HarrisX research.
What we do.
Strengthen the Business
Mitigate Piracy & Password Sharing
Amplify Connectivity Value
Improve Consumer Content Discovery
Battling Piracy
Leading the efforts to address the $50B+ threat of content piracy and consumers’ security risk.
Powering Content + Connectivity
Communicating the essential role that high-quality connectivity plays in daily life—work learning, entertainment—and helping consumers make smarter streaming and content choices.
Episode 56
Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans
Listen Here
Episode 55
BritBox: Sharp Strategy, British Charm and Finding the Edge
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Episode 54
From Studio to Stream: The New Wave of Entertainment Technology
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- March Madness Reaches Its Peak: StreamSafely Protects Premium Content and Fans Through the Final Four and Championship Game April 2, 2026As March Madness heads into the last stages of the tournament, fan demand is peaking -- and so is the risk of illegal streami -More-
- The Sports Fan's Guide to Safely Streaming Baseball, NBA, NHL and More April 2, 2026Baseball is underway, and the NBA and NHL playoffs are just around the corner. -More-
- Comcast: TV ads most effective for brand recall April 2, 2026TV ads outperform other platforms in brand recall and consumer behavior, according to a Comcast Advertising report, which fou -More-
