Collective Impact
What’s New
New CTAM Research: Building a Better Streaming UX and Discovery Experience
Poor UX drives 36% of subscription cancellations (43% for those under 25). Discover 20 key pain points, 13 design solutions to reduce churn, and also get comprehensive streaming behavior insights from leading member research companies.
$200 Billion Stolen. Trusted Brands Fight Back.
In this Thinking Out Loud episode, AARP fraud prevention leader Kathy Stokes explains how scams are evolving—and why coordinated industry efforts like CTAM’s ByeScammer initiative are becoming essential to protecting consumers.
What we do.
Strengthen the Business
Mitigate Piracy & Password Sharing
Amplify Connectivity Value
Improve Consumer Content Discovery
Battling Piracy
Leading the efforts to address the $50B+ threat of content piracy and consumers’ security risk.
Powering Content + Connectivity
Communicating the essential role that high-quality connectivity plays in daily life—work learning, entertainment—and helping consumers make smarter streaming and content choices.
Episode 56
Fandom Is the Strategy: Why AMC Global Media Doubles Down on Superfans
Listen Here
Episode 55
BritBox: Sharp Strategy, British Charm and Finding the Edge
Listen Here
Episode 54
From Studio to Stream: The New Wave of Entertainment Technology
Listen Here
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