Collective Impact
What’s New
Special Consumer Insights Meeting: Signals Shaping Streaming Strategy
Members can access highlights from CTAM’s June Consumer Insights Meeting, featuring new CTAM-Hub research on viewer value, subscriber behavior, and streaming UX, along with strategies for improving the customer experience.
$200 Billion Stolen. Trusted Brands Fight Back.
In this Thinking Out Loud episode, AARP fraud prevention leader Kathy Stokes explains how scams are evolving—and why coordinated industry efforts like CTAM’s ByeScammer initiative are becoming essential to protecting consumers.
What we do.
Strengthen the Business
Mitigate Piracy & Password Sharing
Amplify Connectivity Value
Improve Consumer Content Discovery
Battling Piracy
Leading the efforts to address the $50B+ threat of content piracy and consumers’ security risk.
Powering Content + Connectivity
Communicating the essential role that high-quality connectivity plays in daily life—work learning, entertainment—and helping consumers make smarter streaming and content choices.
Episode 56
Fandom Is the Strategy: Why AMC Global Media Doubles Down on Superfans
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Episode 55
BritBox: Sharp Strategy, British Charm and Finding the Edge
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Episode 54
From Studio to Stream: The New Wave of Entertainment Technology
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- FCC grants NCTA router relief, but questions remain June 11, 2026The FCC granted NCTA's members a one-year waiver allowing limited hardware changes to previously approved consumer broadband -More-
- $200 Billion Stolen. Trusted Brands Are Fighting Back. June 11, 2026In the latest episode of Thinking Out Loud, Kathy Stokes of AARP Fraud Watch Network joins CTAM CEO Vicki Lins to unpack toda -More-
- Paramount uses 1st Amendment in WBD merger defense June 11, 2026Paramount Global is using a First Amendment argument to defend its $111 billion merger with Warner Bros. -More-
