Collective Impact
What’s New
New CTAM Research: Building a Better Streaming UX and Discovery Experience
Poor UX drives 36% of subscription cancellations (43% for those under 25). Discover 20 key pain points, 13 design solutions to reduce churn, and also get comprehensive streaming behavior insights from leading member research companies.
Sports Streaming: The Consumer Signals to Watch
As sports rights continue to fragment across streaming platforms, viewers are weighing subscription value, convenience, and access. Explore CTAM’s curated sports streaming stats & trends for insights shaping the future of sports viewing.
What we do.
Strengthen the Business
Mitigate Piracy & Password Sharing
Amplify Connectivity Value
Improve Consumer Content Discovery
Battling Piracy
Leading the efforts to address the $50B+ threat of content piracy and consumers’ security risk.
Powering Content + Connectivity
Communicating the essential role that high-quality connectivity plays in daily life—work learning, entertainment—and helping consumers make smarter streaming and content choices.
Episode 56
Fandom Is the Strategy: Why AMC Global Media Doubles Down on Superfans
Listen Here
Episode 55
BritBox: Sharp Strategy, British Charm and Finding the Edge
Listen Here
Episode 54
From Studio to Stream: The New Wave of Entertainment Technology
Listen Here
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- Disney, TikTok forge deal for short-form video August 6, 2026The Walt Disney Company and TikTok have entered into a landmark agreement -- marking the first time the social media app has -More-
