Collective Impact
What’s New
AI Hub: Rewiring Media
AI is reshaping media and entertainment, from storytelling and advertising to personalization and data security. Explore CTAM’s curated trends and insights driving what’s next.
A New Era of Sports Viewing
Internet-connected viewing led the way during the Super Bowl—but reliability remains a key advantage for traditional TV, according to the latest CTAM-HarrisX research.
What we do.
Strengthen the Business
Mitigate Piracy & Password Sharing
Amplify Connectivity Value
Improve Consumer Content Discovery
Battling Piracy
Leading the efforts to address the $50B+ threat of content piracy and consumers’ security risk.
Powering Content + Connectivity
Communicating the essential role that high-quality connectivity plays in daily life—work learning, entertainment—and helping consumers make smarter streaming and content choices.
Episode 56
Fandom Is the Strategy: Why AMC Networks Doubles Down on Superfans
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Episode 55
BritBox: Sharp Strategy, British Charm and Finding the Edge
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Episode 54
From Studio to Stream: The New Wave of Entertainment Technology
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- Streaming platforms see ad tier surge amid price hikes March 26, 2026Streaming platforms have seen a surge in consumers opting for ad-supported tiers as subscription fees reach nearly $25 a mont -More-
- Comcast intros Outcomes+ to bring AI targeting tool to TV March 26, 2026Comcast Advertising has launched Outcomes+, a targeting and attribution tool that combines AI-powered tools with first-party -More-
- Supreme Court limits ISP liability in Cox-Sony piracy case March 26, 2026Internet service providers cannot be held liable for users who engage in music piracy, even if the ISPs fail to take action t -More-
