Jump ahead to: TV Research Insights | Videos / Interviews | In the News
Jon Giegengack
Founder and Principal
Hub Entertainment Research
Jon Giegengack is the founder and principal at Hub Entertainment Research. He launched Hub in 2013, as the convergence of technology and entertainment began to gain speed. Jon recognized the need for real-time insight about the changing world of digital entertainment: from how people discover new content, to how they consume it, to how they pay for it (if they pay at all).
Read more
Clients include:
TV Research Insights
Subscribe to where media insiders go for the latest industry truths and trends.
Download excerpts from the latest media and TV industry reports from the changing definition of “watching TV” to the subscription economy, content development and gaming.
Videos / Interviews
Shifting SVOD Strategies
From advertising tolerance to the slowdown of FAST TV, learn about shifting SVOD strategies facing the industry today.
Thinking Out Loud: The Evolution of Video Branding With Jon Giegengack
Gain insights on consumer awareness, understanding, and perceptions of the top players across the TV ecosystem.
TV Trends Comparison in the U.S. vs. Europe
From cord-cutting to gaming and content, discover key differences in the media habits and behaviors of U.S. viewers vs. Europeans.
In the News
- AI and Entertainment: A Q&A With Hub Research’s Jon Giegengack
(Streaming Media)
- Streaming’s Next Act: Hub Predicts Major Shifts Coming in 2025
(Newscast Studio)
Regular speaker at industry events and in publications, such as
