CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
Unpacking the Great Re-Bundling
January 29, 2025 | 1:00 – 1:30 p.m. ET
As viewership spreads across streaming services that are competing for share of time, managing churn, and maximizing revenue, growth will, in part, be driven by the success of SVOD bundling strategies. This session will quantify awareness, uptake, and interest in the currently available SVOD bundles. We’ll explore what appeals to viewers, identify areas of concern that impede adoption and share perspective on bundling opportunities beyond media with lifestyle and retail brands.
Speaker
Recent Webcasts
CTAM Members (login required) can view replays of previous webcasts here:
Battling Content Piracy in Social Media: Strategies to Deter, Educate and Convert
Demystifying Artificial Intelligence in Media
The Migration of SVOD Subscriptions
Passing the Gender Equality Vibe Check with Gen Z: From Truth to Trust
FAST – Eroding Pay TV Engagement
Escalating Fraud Threats and the Impact in Media
Culture, Content, and Competition: The Latest on the Latinx Video Market
The State of Pay TV, OTT, & SVOD
Opportunity Resides in the Linear/SVOD Overlap
Consumer Trends & Implications: A 4-Part Webcast Series
The Platformization of TV – Content Discovery in the Age of Smart TVs
Gaming’s Cross-Media Potential
An International Glimpse of Consumer Navigation & Content Discovery
