CTAM Advance is a comprehensive program designed for executives to enhance individual performance and leadership thinking to strengthen organizational success.
95% of attendees rate the course instructor(s) as excellent
Nearly 9 out of 10 rate the information presented as useful and relevant to their business
Participating Companies
AI Fundamentals for Media and Entertainment
Designed for content creators, distribution companies, and streaming platforms, this course provides a comprehensive introduction to AI’s role in the media industry. Explore AI’s potential through real-world applications, gaining skills that can be immediately integrated into your daily workflows. From understanding language models to navigating ethical AI practices, this course prepares you to leverage AI for innovation and growth.
What You’ll Learn:
- How to apply AI in media-specific scenarios, improving decision-making and problem-solving
- Practical skills for integrating AI into your everyday work
- Responsible and ethical use of AI, with strategies for managing its impact
- A forward-looking approach to AI tools and technologies, including live demonstrations and hands-on exercises
- Insights into industry-specific AI applications that enhance content creation and distribution
Includes Complimentary Books
Each participant receives a complimentary license for a digital copy of all books on AI in media authored by the instructors with lifetime updates as lessons and technology changes—a value of $1,000 per attendee.
Course Instructors
Richard Bowman, Audience Strategies
Bowman has spent the last 15 years of experience in the FMCG, media and entertainment industries designing and delivering consumer segmentations and innovation plans for some of the world’s biggest brands, including Unilever, EMI, Universal Music and BBC Worldwide.
Charlie Palmer, Audience Strategies
Palmer’s background includes 20 years in TV and radio, playing pivotal roles at BBC and Channel 4 before moving on to help launch and grow iconic brands such as BBC Radio 1Xtra, Misfits, The Inbetweeners and Black Mirror.
Explore CTAM’s AI Resource Page
From AI tools that can influence storylines and contextual advertising to crafting accurate personalization features and innovative tools for data security, discover how the industry is incorporating AI. View compelling stats, forecasts and metrics, and more.
Open-Enrollment Courses
Designed for all level executives who are new to the industry from entry to VP level specialists. Attendees will obtain a comprehensive overview of the industry in an interactive forum.
- Industry history – key milestones in the business evolution and the relevant lessons for today
- Key players – innovators, consolidation and competition, the broadband battleground, Wall Street and other influencers
- Technology overview – the importance of bandwidth, the cloud and wireless transition, telco, satellite, streamers and vMVPD technology
- Marketing – trends, strategies and tactics, new marketing channels, key success metrics and need-to-know industry jargon
- Plus, additional topics covering New Products, Business Models, Regulation and Competition
Instructor
“We view Industry 101 as essential to our Sales and Marketing team employees’ successful onboarding.”
“Information was well organized, very relevant, and explained at all the right levels.”
“The depth of knowledge of the presenter was excellent as well as the ability to explain and translate.”
“An overview for the cable novice.”
“Presented rather technical information in a digestible way.”
“Gave me a good foundation to understand our industry.”
“High level overview of the industry – I finally learned how cable works!”
Customized Course Options
*Course options exclusively for your staff, on-site at your company
Customized course programs – are modular to optimize scheduling and expose your company’s staff to core competencies about the business of cable, broadband as well as marketing and communications trends.
Format Options
90-minute webcast
Two-hour lunch and learn
Three-hour in-person course
Program Courses
Industry 101: The Media & Broadband Business
Designed for all level executives who are new to the cable industry.
Topics covered include:
- Industry history
- Technology overview
- Marketing trends
Industry 201: What’s New and What’s Next
Designed for executives with one year of industry experience or more.
Topics covered include:
- Video Disruption
- Wireless Mobility
- Data Intelligence
Industry 301: The Wireless Transition
Designed for executives with at least 1–2 years of cable experience.
Topics covered include:
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Key technologies
-
Challenges and threats
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New capabilities
CTAM Certificate of Professional Development – is earned through completion of each course.
Customized Course Details
To inquire about availability please contact us.
- Instructor fee, travel, and course materials included
- Up to three-hour curriculum with breaks
- Serves up to 35 staff for in-person courses
- Office space to be provided by member company
- Course content can be customized for company events
Please Allow A 6-Week Lead Time When Scheduling.
Course investment starts at $7,500.
Course pricing will be adjusted based on format and timing of selected course, with package discounts available.
Contact us to discuss options and arrange your course.
Say What? Acronym Cheat Sheet
This industry comes with a lot of acronyms that can sound like gobbledygook if you aren’t paying attention. These acronym cheat sheets will help you get acclimated.
Previous Guest Speakers
Rory Brown
Head of Digital and Social
MTV, VH1, CMT and Logo
Colleen Fahey Rush
EVP, Chief Research Officer
Paramount
Jonathan Freeland
VP, Customer Acquisition & Product Marketing
Cox Communications
Mark Hess
SVP, Business & Industry Affairs
Comcast
Christine Lubrano
SVP, Original Programming
IFC
Stephen Meyer
VP
Xfinity Flex
