New White Paper: A Look at Competitive B2B Telecom – Beyond the Pipe

Examine the role B2B telecom competitors are playing in the IT environment as they widen their service mix, as well as lucrative upsell opportunities for cable to increase ROI and compete against those striving to be the “do-it-all IT company.”

CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.

Business Services Chair
Rob McFarland
Rob McFarlandAVP, Segment Marketing
Cox Communications

Goals:

Establish business cable providers as leading telecommunication partners for local, national and global marketplaces through collaborative industry efforts and partnerships.

  • Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
  • Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
  • Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.
See CTAM’s 2024 Business Priorities

BusinessServicesConnect.com

An instant-locator tool for businesses to find business Internet, phone, TV and networking solution cable providers throughout the U.S. and create valuable business leads to participating MSOs.

SMB Resources and Info Center

From SMB cybersecurity tips to business experts and marketplace analysis, BusinessServicesConnect.com provides SMB IT resources, tools and articles resulting in curated SEO traffic and increased engagement that drives business leads for MVPD partners.

Social Media Efforts

Through personalized and dynamic creative posts on platforms such as Facebook and LinkedIn, BusinessServicesConnect.com continues to target audiences, drive awareness, increase engagement and drive SMB leads.

AI in the B2B Marketplace

Discover how AI is transforming the business services marketplace from customized solutions for SMB to enterprise customers and various verticals, as well as AI in the marketing sphere and customer service approaches.

Integration of AI into Business Services IT

Presented by Mike Grebb, One Touch Intelligence (June 20, 2024)

Artificial Intelligence in Business Services

Presented by Comcast Business, Lead Researcher (March 6, 2024)

*Exclusive to CTAM members.
*Don’t have an account? Create a profile here to access this CTAM member information, as part of your company’s CTAM membership.

B2B Competitive Overview

Competitive B2B Telecom: Beyond the Pipe

Partnered with One Touch Intelligence

From collaboration software to network security to cloud architectures and consulting, discover how B2B telecom providers are pursuing more expansive roles touching on the broader IT space and the lucrative upsell opportunities to meet the demands of enterprise, mid-market and small business customers.

White Paper:

Topics include:

  • How the B2B telecom competitive environment is heating up
  • Software-based services as a growth engine for ROI
  • Telecom competition in the vertical space
  • The next phase of diverse and integrated communications services for growth
  • The integration and future of AI in B2B IT

*Exclusive to CTAM members.

*Don’t have an account? Create a profile here to access this CTAM member information, as part of your company’s CTAM membership.

Competitive B2B Telecom: Company Profiles

Examine the role prominent B2B telecom competitors are playing in the IT environment as they widen their service mix, add revenue, and burnish their reputation as do-it-all IT companies

*Exclusive to CTAM members.

The SMB Marketplace

Through the sharing of business challenges, practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.

2024 Small Business Statistics:

  • A record-breaking 5.5M new businesses were started in 2023 totaling over 33M small businesses in the U.S.. (U.S. Census Bureau)
  • Almost all businesses (33.3 million) qualify as small businesses, making up 99.9% of all U.S. businesses. (U.S. Small Business Administration)
  • Nearly half (46%) of all U.S. employees are employed by a small business totaling 61.6 million people. (Forbes Advisor)

SMB Ownership Profile:

  • Despite the Millennial generation considered to be highly entrepreneurial, Millennials own just 13% of small businesses with the majority owned by Gen X (47%) and Boomers (40%). (Guidant Financial)
  • While males still own a majority of small businesses, the gap is closing with 43% owned by women, as well as growing ownership among racial minorities (20%) with 15% owned specifically by Hispanics. Despite this, veterans continue to be one of the least-represented groups, owning just 6% of small businesses in the U.S. (Forbes Advisor)
  • Over 25% of business is conducted online totaling 2.64B e-commerce shoppers. (Statista / IBISWorld)
  • The leisure and hospitality industry has the highest average of jobs added per month over last year (an average of 52K jobs per month). (Forbes Advisor)
  • However, the home health and personal care industry is projected to experience the most significant job growth (as estimated 22%, translating to 804K new jobs) in the next decade. (Bureau of Labor Statistics, BLS)
CTAM SMB Internet Strategy Study

SMB Service Needs and Buying Behaviors
Independence Research, May 2023

Gain competitive insights and marketing intelligence related to the U.S. Business broadband marketplace, SMB Internet usage and buying behaviors through the lens of the small and medium business segment.

*Available to CTAM members only.
Business Snapshot

DataPartners, June 2023

Gain a holistic overview of the U.S. business landscape from SMB employee sized companies up to enterprise, as well as across various SMB business types.

The IT Factor: Cox Small Business Pulse on Managed IT Services

Cox Business, May 2023

Discover new insights and findings on US-based small business owners and their IT needs related to managed IT services, cybersecurity, cloud services and IT investments for the future.

*Available to CTAM members only.
Business Services Connect: Lead Generation Portal

A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.

  • Delivered 42,000 leads in 2022 at an average cost of $18 per lead
  • Digital marketing program delivered 11,000 leads in 2022 at an average CPL of $40, thru social (Facebook) and SEM

Business Services In the News

SpaceX Starlink Lands Major Partnership with Comcast Business (Light Reading)

Under its new partnership, Comcast Business is broadening its access to broadband in areas unserved or underserved by wireline networks by enabling its enterprise customers to connect to Starlink’s LEO satellite network.

Comcast Raises Speeds for Business Subscribers (Telecompetitor)

Comcast Business has increased speeds for its Ultimate Speed for Business service and introduced DOSCIS 4.0 technology in some areas.

The Buildout: Washington Approves $20M for Broadband (Light Reading)

The Washington State Public Works Board (PWB) has approved $21 Million in infrastructure funding, including $20 million in loans and grants to expand broadband access in unserved communities to help connect 6,000 businesses, homes, farms and community anchor institutions.

T-Mobile, Verizon Want to Carve Up UScellular – WSJ Report (Light Reading)

According to The Wall Street Journal, T-Mobile is looking to buy $2 billion worth of UScellular in a deal that could be announced this month. Verizon, meanwhile, is considering a deal for some of the rest.

FCC Broadband Map Updates Amass Industry Approval (Fierce Telecom)

Learn the recent updates to the national broadband map with improved accuracy to become an important tool to help close the digital divide across the U.S.

1.4M U.S. Commercial Sites Now Connected to Fiber (Fierce Telecom)

Enterprise fiber connectivity in the U.S. ramped up in 2022 with medium and large commercial buildings having an increase in fiber of 76%, per new data from Vertical Systems Group.

Verizon Could Be a Sleeping Giant in US Fiber Expansions (Light Reading)

Discover how Verizon could be a potential dark horse in the US fiber space, if the company’s management decides to refocus its attention from wireless to the fiber side of things.

Charter Adds Speed, Capacity to SMB Services (Telecompetitor)

A new router is letting Charter Communications offer gigabit speeds to small and medium-sized businesses and connect as many as 200 devices at once. Clients can also use Spectrum Wi-Fi Pods to add more access points to increased Wi-Fi range and stability.