Outnumbering Baby Boomers within the next four years, Gen Alpha will become the largest generation in history and by the end of the 2020s, the oldest will be moving into adulthood, the workforce and household formation. Looking through the lens of consumer behavior for the next decade and beyond, discover how the youngest generation behind Gen Z will influence brand affinity and purchasing power as they shape the social media landscape and pop culture.

As the industry adapts to business challenges, survey the ways to address future solutions surrounding the ongoing proliferation of distribution platforms and mounting consumer frustration over cost, as well as confusion over content availability. Drawing from her interviews with 150+ industry professionals, as well as her experience teaching students who are both avid media consumers and aspiring industry professionals, Dr. Perren outlines important topics including discoverability, consumer engagement, access, bundling and choice fatigue.

As consumer demand grows for streaming entertainment, gaming, hybrid work, household monitoring, security and myriad everyday activities that are now considered essential, connectivity services have become as vital as oxygen and water.  Discover what’s ahead for this bustling digital revolution.