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Living the Stream – Winning on Experience in a Crowded Market
Virtual event, held on April 28, 2022
Jump ahead to: Speakers | Innovation Showcase
Overwhelming entertainment choices are driving strategy experimentation to attract and retain subscribers. Discover the business traps to avoid in the streaming race and prepare for the next generation shaping the great screen age.
Featured Speakers
Ashley Fell
McCrindle Research Agency
Shaping the Great Screen Age: Generation Alpha
Outnumbering Baby Boomers within the next four years, Gen Alpha will become the largest generation in history and by the end of the 2020s, the oldest will be moving into adulthood, the workforce and household formation. Looking through the lens of consumer behavior for the next decade and beyond, discover how the youngest generation behind Gen Z will influence brand affinity and purchasing power as they shape the social media landscape and pop culture.
Dr. Alisa Perren
University of Texas at Austin
Dr. Alisa Perren
Associate Professor, Department of Radio-TV-Film
Co-Director for the Center for Entertainment and Media Industries
University of Texas at Austin
Going with the Flow-verload: Overcoming Traps in the Streaming Era
As the industry adapts to business challenges, survey the ways to address future solutions surrounding the ongoing proliferation of distribution platforms and mounting consumer frustration over cost, as well as confusion over content availability. Drawing from her interviews with 150+ industry professionals, as well as her experience teaching students who are both avid media consumers and aspiring industry professionals, Dr. Perren outlines important topics including discoverability, consumer engagement, access, bundling and choice fatigue.
C. David Puckett
Xfinity Consumer Services
C. David Puckett
Vice President, Connectivity & Home Products
Xfinity Consumer Services
Leading Innovation for Connected Lifestyles
As consumer demand grows for streaming entertainment, gaming, hybrid work, household monitoring, security and myriad everyday activities that are now considered essential, connectivity services have become as vital as oxygen and water. Discover what’s ahead for this bustling digital revolution.
Additional Speakers and Topics
- Acquisition Campaigns: Looking Beyond the Credit Score
Tom Anderson – Data-Driven Marketing Solutions Leader, Equifax - Aggregation Drives Decisions
Jon Giegengack – Founder and Principal, Hub Entertainment Research - The Latest Business Implications from Trends in the SVOD Marketplace
Jill Rosengard Hill – Executive Vice President, Magid
- Using Innovative Tech to Evolve Global Content Distribution
Todd Landfried – Head Writer and Researcher, Spherex - Intelligent Consumer Insights for Smarter Licensing Decisions
Michael Sid – Chief Strategy Officer, Whip Media - Accessing Consumers’ Psyche to Drive Brand Marketing & Messaging
Adriana Waterston, Chief Revenue Office and Insights & Strategy Lead, Horowitz Research
Innovation Showcase
Discover breakthrough solutions and strategies from company success stories and proven business growth case studies via an array of engaging digital materials, videos and presentations revealed at CTAM Think.
Topics Include:
Acquisition Campaigns | Content Aggregation | SVOD Shifting Trends | AI & Machine Learning in Global Content Distribution | Content Licensing and Prediction | In-Home Consumption Behaviors
In case you missed it
View photos and session recaps from CTAM Think