CTAM Innovation Showcase 2023

From enabling marketers’ reach of high value consumers to accurately rating content’s cultural authenticity, the CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.

So, You Already Have a New Mover Program?

While most MVPDs have some sort of new mover acquisition program, the program is only as good as the data driving it. Uncover critically missed opportunities and key learnings from a head-to-head data battle that led to the acquisition of more new movers.

https://datapartners.com/

Presenter/Contact

Jennifer Morris
Senior Data Strategist
DataPartners
Jennifer.Morris@DataPartners.com
866.423.1818
Bio

Distracted Doomscrolling & Device Agnostic: Connecting with the Modern Consumer

Modern consumers, especially younger generations, are exposed to content across a plethora of channels and devices. Discover how to break through the noise in this hyper-fragmented space by knowing exactly how content consumption shows up for your audience.

https://www.harrisx.com

Presenter

Dritan Nesho
CEO
HarrisX
Bio

Contact:

Kam Ganguly
Vice President
HarrisX
kam.ganguly@harrisx.com

Marketing Evolution through Verified Credentials

Innovations in identity verification and tamper-resistant credentials are evolving the way marketing organizations interact with consumers. Verifiable credentials are not device specific and can be used in either wallet, mobile app or on a streaming device throughout customer journeys for a better experience.

Fraud & Identity Management
Customer Acquisition

Presenter

Chris Schnieper
Senior Director Fraud & Identity Market Planning
LexisNexis
Bio

Demo Contact

Rudy Brown
Solutions Consulting Manager
LexisNexis
rudy.brown@lexisnexisrisk.com
561.324.1168

For Additional Information

Ken Musmacker
Sales Director
LexisNexis
ken.musmacker@lexisnexisrisk.com
858.312.6331

Measuring Cultural Authenticity in Content to Appeal to Diverse Audiences

Understand the consumer point-of-view on DEI to pinpoint what drives cultural authenticity through DiversityLens™ – a proprietary solution that measures audience perceptions. Gain insights from a recent network portfolio group case study on how to analyze series, inform the development slate and improve DEI KPIs.

https://magid.com/emotional-dna/

Presenter

James Ambalathunkal
Director, EmotionalDNA®
Magid
Bio

For Additional Information

Kristen Peterson
Senior Director of Marketing & Communications
Magid
kpeterson@magid.com
605.595.8148

Finding Opportunity in Uncertain Times

Profitability pressure combined with consumer behavior fragmenting across digital channels is disrupting traditional acquisition practices. Discover Intelligent Invitation to Apply (iTA) solutions case study that boosted the success rate for one client and made it possible to promote their credit products across the marketing ecosystem without compromising risk.

Credit Informed Marketing | TransUnion

Presenter

Seth Harris
Senior Director, Marketing Solutions Consulting
TransUnion
Bio

For Additional Information

Brenda Boyden
Director Communications & Utility
TransUnion
brenda.boyden@transunion.com