Marshall Van Alstyne is a professor in Information Systems at Boston University’s Questrom School of Business and, a digital fellow at the MIT Initiative on the Digital Economy, and a 2024-2025 visiting scholar at the Berkman Klein Center for Internet & Society’s Institute for Rebooting Social Media at Harvard. His work has more than 25,000 citations and he received the Thinkers 50 Award for Best Digital Thinking globally. His co-authored article, “Strategies for Two-Sided Markets” is an all-time Harvard Business Review top 50 and taught in business schools worldwide.
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How Platforms Change Structure and Strategy
Build Platform and Ecosystems with Network Effects
Author
Platform Revolution provides a comprehensive guide for aspiring entrepreneurs on launching and managing a thriving platform business, as well as offers insights into identifying profitable markets and effectively monetizing networks. The book not only offers strategies applicable to current business leaders but also outlines how companies can navigate evolving market dynamics, addressing crucial topics such as security, regulation, and consumer trust.
Strategies for Two-Sided Markets
The article offers guidance to executives on how to navigate the complexities of two-sided networks, including pricing strategies, handling “winner take all” situations, and dealing with competition from nearby platforms. While there are no simple solutions, understanding these challenges can help inform better business decisions.
Articles
- Why Customers Leave Platforms — and How to Retain Them, Harvard Business Review, 2023
- Research Shows Managed APIs Fuel Growth: Here’s Why, Forbes, 2022
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