A Harvard Business School Program developed by CTAM

Celebrating 25 Years of Developing Next-Gen Leaders

About the Program

CTAM Executive Management, a Harvard Business School Executive Education program developed for CTAM and sponsored by CTAM Educational Foundation, is a unique world-class development experience designed for high-potential media, entertainment, and related technology executives to learn from the top educators at the most prestigious business school in the world.

Cablefax showcased CEM through an insightful interview with an attendee from the 2024 program, sharing her impactful experience. Here’s one of many key take-aways from this Chief Communications Officer’s experience.

What did you learn participating in this year’s program? Was there anything surprising or something that really caught your attention?
Despite differences in companies, roles, levels and more, we are all experiencing constant and increasing disruptions that force strategic pivots and decisions—the question is, are they the right pivots and decisions and the right timing? With each case study, we thought we’d solved, there was a deeper or different way to think and look at strategic decision-making.

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100%

100% of attendees are willing to recommend this program.

97%

97% report the program contributes significantly toward developing ideas and actions to take back to the office.

Watch what makes this world-class executive management program so unique

Watch the full-length informational video

“The program exceeded my expectations. It was a thoughtful, relevant and forward-looking curriculum that was a perfect mix for executives in the cable industry.”

“The program was outstanding on so many levels (content, format, professors, networking, lodging, food). What a great week!”

“I can’t properly put into words how impactful this program was to me. Not only did the program challenge me intellectually and professionally, but elicited some strong emotions.”

2025 Course Dates: To Be Announced

For information about this course please contact info@ctam.com.

Curriculum

The curriculum is for all high-performing executives from across all disciplines in the media/entertainment/technology industry.

Attendees will benefit from an intensive week with top Harvard Business School professors and selected industry luminaries focused on business strategy, marketing and management principles within a curriculum that’s built around detailed case study problems. It is a stimulating, demanding program that challenges minds, invigorates careers and will ready you for the next generation of challenges.

“The case-based methodology really allowed participants to use critical thinking with situational analysis to come to common decisions that made real business sense.”

“I would never have expected to be interested and engaged in a structured learning program for 5 days straight. I was all-in, on the edge of my chair, throughout. Spectacular instructors, perfectly organized, excellent accommodations and food.”

Curriculum Themes

Past programs have included content on:

Direct-to-Consumer Brands
Marketing in a Digital Era
Driving Digital Success
Competing on Customer Journeys
Strategy & Managing Growth in the Video Streaming Market
How “Old Media” Firms Can Chart “New Media” Strategies
Service Excellence
Viral Content Development
Creating a Culture of Creative Collaboration

How to Apply

If your company is a CTAM Corporate Patron, ask your human resources department how to apply or reach out to info@ctam.com for more information.

Faculty

CTAM Executive Management is developed and taught by HBS faculty members who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors.