![CTAM_think_transparent](https://www.ctam.com/wp-content/uploads/CTAM_think_transparent.png)
Fall Meeting, November 7 | New York City
The Switching Generation
Consumers are developing new TV habits to manage numerous video service options and are exploring various ways to view them, whether through MVPDs, vMVPDs or aggregator devices like dongles. Over the past two years SVOD customer growth in the U.S. has remained flat or decelerated among many of the major streamers as net additions continue declining (4.8M net adds Q1 ’24 vs. 8.1M YOY*).
SVOD cycling, switching services and creating do-it-yourself Frankenstein bundles are driving new platform innovations between collaborative competitors to grow market share and build a better mouse trap that reduces complexity, strengthens engagement and increases value. Join this thought-provoking, half-day forum covering:
- Strategies that stem switching and reduce churn
- Platform innovations fueling better viewing experiences
- Creating durable customer relationships
- Generating relevance in the Creator Economy for engaging Gen Z
*State of Subscriptions, Pricing & Packaging, Antenna, June 2024
Schedule
8:30am – 9:00am | Arrival and Networking Breakfast |
9:00am – 12:30pm | Dazzling Keynotes and Insights |
12:30pm – 1:30pm | Conclusion and Networking Lunch |
Location
Convene
101 Park Ave, New York, NY
Photos from CTAM Think April 2024
Fall Meeting
November 7, 2024 | New York City