CTAM THINK:
April 30 | NYC

The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.

Placement Optimization

Campaign Turnaround

Data-Driven Engagement

Emotional Data Activation

Jump to:

HarrisX

Bridging Creativity and Research

Discover how a major telecom brand turned a failed campaign into a success by using HarrisX insights and creative strategy to better target evolving consumer habits—boosting impact, memorability, and ROI.

Presenter:


Brian Vezuli 
SVP, Managing Director of Syndicated Research and Data Science 
HarrisX
brian@harrisx.com

For Additional Info:

Kamalini Ganguly
VP, Account Management
HarrisX
kam.ganguly@harrisx.com

harrisx.com

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Looper Insights

Visibility, Value, and MPV: The Future of Content Placement

See how Looper Insights’ proprietary $MPV™ and pMPV™ metrics are transforming digital media placement strategies in storefronts and aggregator platforms—helping streamers optimize marketing spend, secure premium storefront visibility, and maximize viewership through data-driven decision-making.

https://looperinsights.com/

Presenter:


Jeff Kreger
Solutions Consultant
Looper Insights
jeff.kreger@looperinsights.com

For Additional Info:

Francesca Pezzoli
VP, Marketing
Looper Insights
fran.pezzoli@looperinsights.com

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Magid

Activation Solution

Explore how a blend of Magid proprietary viewer data, their clients’ data and brand profiles, and the latest generative technology tools can leverage emotional data to drive real results, real fast.

https://magid.com

Presenter:


Jill Rosengard Hill
EVP, Media & Entertainment
Magid
jrosengardhill@magid.com

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TransUnion

Turning Insights into Activation to Power Personalized Advertising

Uncover how TransUnion’s TruAudience solutions help streaming providers turn first-party data into actionable insights—enhancing customer segmentation, personalizing marketing campaigns, and driving higher conversions and lifetime value through data-driven engagement strategies.

https://www.transunion.com/

Presenter:


Don Black
Sr. Director, TruAudience Identity Consulting Services
don.black@transunion.com

For Additional Info:

Brenda Boyden
Director, Strategy & Market Development
TransUnion
Brenda.Boyden@transunion.com

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