From CTAM Think, November 2024
The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.
Golden Demographic
Sports Streaming
AI Solutions
Customer First Strategies
HarrisX
The Golden Demographic
Uncover how a media and technology client successfully shifted their marketing focus from Gen Z to the 56+ “Golden Demographic,” tapping into new opportunities in TV, streaming, and social media habits.
Presenter
Brian Vezuli
SVP, Managing Director of Syndicated Research and Data Science
HarrisX
brian@harrisx.com
Additional Contact
Kamalini Ganguly
VP
HarrisX
kam.ganguly@harrisx.com
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Hub Entertainment Research
Latest Trends in Sports Streaming
Explore the latest trends in sports streaming and how the rising costs of sports rights and expanding licensing across streamers impact their ability to attract and retain audiences.
Presenter
Jason Platt Zolov
Senior Consultant
Hub Entertainment Research
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Magid
An AI-driven consumer intelligence solution combined deep insights on 233 million consumers obtained from three SVOD clients and a major news brand to reveal lifetime value and cost of acquisition ratio improvements.
Presenter
Katie Larson
EVP, Product Strategy
Magid
klarson@magid.com
Additional contact
Jill Rosengard Hill
Executive Vice President
Magid
jrosengardhill@magid.com
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TVGM
Connecting to Customers
Discover a “customer first” creative content strategy that boosted email open rates from 24% to 43%, addressing key challenges like customer frustration, underutilized video services, and perceived lack of value—ultimately enhancing loyalty and reducing churn.
Presenter
Paul Turcotte
Chief Strategy Officer
TV Guide Magazine / TVinsider.com
Paul.Turcotte@tvgm.com
Additional Contact
Tom Comi
Vice President, Content Partnerships
NTVB Media
tcomi@ntvbmedia.com
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