From CTAM Think, November 2024
The CTAM Innovation Showcase provides breakthrough solutions and strategies from numerous company and industry success stories.
HarrisX
Uncover how a media and technology client successfully shifted their marketing focus from Gen Z to the 56+ “Golden Demographic,” tapping into new opportunities in TV, streaming, and social media habits.
Hub Entertainment Research
Latest Trends in Sports Streaming
Explore the latest trends in sports streaming and how the rising costs of sports rights and expanding licensing across streamers impact their ability to attract and retain audiences.
Presenter
Jason Platt Zolov
Senior Consultant
Hub Entertainment Research
Magid
An AI-driven consumer intelligence solution combined deep insights on 233 million consumers obtained from three SVOD clients and a major news brand to reveal lifetime value and cost of acquisition ratio improvements.
Presenter
Jill Rosengard Hill
Executive Vice President
Magid
TVGM
Discover a “customer first” creative content strategy that boosted email open rates from 24% to 43%, addressing key challenges like customer frustration, underutilized video services, and perceived lack of value—ultimately enhancing loyalty and reducing churn.
