Considered one of the world’s leading experts on the study of choice, Professor Iyengar explores the challenges humans face in a world where they are inundated with options. As the number of streaming subscriptions per household begin to plateau, a crowded product space tends to motivate consumers to discriminate between options of different quality, and evidence reveals how choice overload reduces engagement, decision quality, and satisfaction. Iyengar presents a formula for creating the right choice architecture with wisdom for executive decision-making that underscores how to glean insights that an algorithm cannot.

As the video service landscape grows increasingly complex and fragmented, and acquisition and retention of customers more challenging, new consumer research reveals the relationship implications between MVPD and SVOD subscribership. Fielded in Q1 2024, this CTAM and Magid custom study, guided by industry subject matter experts, unveils the consumer impact around content and connectivity with demand generation opportunities related to aggregation and bundling across lifestyle categories – streaming, fitness, meals, gaming, music, among others.

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Cohen shares an overview of Prime Video in a conversation that looks at its Prime Video Channels business available in 19 countries and offers premium third-party subscription services including MGM+, Max, Paramount+, Starz, AMC+, Vix Premium, Crunchyroll, and more. Prime Video is a one-stop entertainment destination offering customers a broad selection of premium entertainment in a single application. On Prime Video, customers can find their favorite movies and series under one roof, be it entertainment produced by Amazon MGM Studios or by other studios as part of the Prime Video subscription service, live sports including Thursday Night Football, third-party channels made accessible as an add-on subscription through Prime Video Channels, movies and series to rent or buy via the Prime Video Store, and more than 450 free ad-supported (FAST) Channels.