Through a compilation of the latest industry trends and newest media initiatives, this resource provides members with timely knowledge and future-forward thinking to consider new business opportunities, influence strategy and positively impact the consumers they serve.
![Magid_FinalReport](https://www.ctam.com/wp-content/uploads/Magid_FinalReport.png)
Content + Connectivity Bundling Research
Consumers face an ever-growing complexity of video service options when it comes to satisfying their video needs. They seek not more services and options – in fact, churn continues across pay TV services and is growing for many SVODs – but instead a centralized experience that can simplify, optimize, and personalize their viewing experience. CTAM and Magid Research conducted a qualitative and quantitative study which provides the playbook to effectively develop such a centralized experience.
![AI_Examples](https://www.ctam.com/wp-content/uploads/AI_Examples.png)
![Piracy-Image](https://www.ctam.com/wp-content/uploads/Piracy-Image.png)
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