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![icon-truck-green](https://www.ctam.com/wp-content/uploads/icon-truck-green.png)
CTAM Priority
Strengthen subscriber acquisition for pay TV, broadband, streaming and mobile by attracting 7MM+ household movers via SmartMove.us
YTD Results
Delivered 5.1M leads and on pace to send over 7M leads to member MVPDs for the fourth consecutive year
![icon-padlock-teal](https://www.ctam.com/wp-content/uploads/icon-padlock-teal.png)
CTAM Priority
Protect revenue by neutralizing content piracy through consumer education site StreamSafely.com
YTD Results
Achieved $1.07M industry revenue protected, yielding 1.7x ROI from visitor engagement. Impact: More traffic = increased ROI
![icon-laptop-orange](https://www.ctam.com/wp-content/uploads/icon-laptop-orange.png)
CTAM Priority
Grow connectivity services for small-medium businesses by generating 42K qualified business customer leads via BusinessServicesConnect.com
YTD Results
Generated 30K+ SMB leads and pacing to exceed goal
BSC.com SEO optimization resulted in Aug. record-high leads
Through custom research, identified positioning advantages against competing SMB products for 5G, fiber, fixed wireless, and cybersecurity
![icon-target-pink](https://www.ctam.com/wp-content/uploads/icon-target-pink.png)
CTAM Priority
Stimulate consumer content discovery by linking to title-specific programs and where-to-watch sections on consumer-facing platforms StreamSafely.com, SmartMove.us, and by generating consumer media coverage for original programming as part of the TCA tour
YTD Results
Delivered 2.4M display impressions and 40K+ clicks to membersā TV/movie pages & streaming sites
Media coverage reached an average readership of 45M, yielding an ad equivalency value of $84.6M
![icon-light-bulb-gold](https://www.ctam.com/wp-content/uploads/icon-light-bulb-gold.png)
CTAM Priority
Elevate leadership thinking and individual performance through executive education resources
YTD Results
Published 1500+ news stories in daily CTAM SmartBrief
Presented topics covering Gen Z, SVOD migration impact, curated AI metrics and forecasts
Onboarded nearly 300 new industry staff with popular Industry 101 course