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Topic: COVID-19’s Impact on Media and Device Usage
In this special edition of the Nielsen Total Audience Report, we dive into the world of working from home—how consumers feel about their productivity, engagement, challenges and the impact this new lifestyle is having on media and device usage. Not only did overall media consumption jump significantly in the first quarter of 2020, video streaming increased from 19% in fourth-quarter 2019 to 25% in second-quarter 2020