Areas of Expertise:
Consumer Media Behavior | Growth and Acquisition
Circana (formerly IDI and The NPD Group) offers data, industry expertise, and prescriptive analytics for studios, content distributors, streaming services, retailers, financial analysts, and others in the entertainment industry.
Circana’s Subscription Video Track consumer-based service provides title-level insights about the movies and TV series content U.S. viewers watch on SVOD platforms Netflix, Hulu, and Amazon Prime.
This service combines behavioral insights, household demographic data, and rich, title-level metadata. The TV Switching Study, tracks changes in the ways U.S. consumers view and buy video content. It’s the data and deep industry insight you need to make data-driven business decisions. Circana is the leading advisor on the complexity of consumer behavior, helping our clients measure and accelerate consumer demand for their products.
Key Contact Information
John Buffone
VP, Industry Analyst
Circana (formerly IDI and The NPD Group)
Email: john.buffone@circana.com
Phone: 516.625.0700
