New White Paper: A Look at Competitive B2B Telecom – Beyond the Pipe

Examine the role B2B telecom competitors are playing in the IT environment as they widen their service mix, as well as lucrative upsell opportunities for cable to increase ROI and compete against those striving to be the “do-it-all IT company.”

CTAM is driving double-digit customer growth and establishing cable as a national, reliable telecommunications partner.

Business Services Chair
Rob McFarland
Rob McFarlandAVP, Segment Marketing
Cox Communications

Goals:

Establish business cable providers as leading telecommunication partners for local, national and global marketplaces through collaborative industry efforts and partnerships.

  • Generate local and national business leads for service providers through digital partnerships and via CTAM’s BusinessServicesConnect.com portal.
  • Create best-in-class indirect and partner programs through unified messaging and collective management of MSO and partner events.
  • Drive customer growth by establishing best practices for exceptional consumer experiences for SMB, Mid-market and Enterprise customers.

BusinessServicesConnect.com

An instant-locator tool for businesses to find business Internet, phone, TV and networking solution cable providers throughout the U.S. and create valuable business leads to participating MSOs.

SMB Resources and Info Center

From SMB cybersecurity tips to business experts and marketplace analysis, BusinessServicesConnect.com provides SMB IT resources, tools and articles resulting in curated SEO traffic and increased engagement that drives business leads for MVPD partners.

Social Media Efforts

Through personalized and dynamic creative posts on platforms such as Facebook and LinkedIn, BusinessServicesConnect.com continues to target audiences, drive awareness, increase engagement and drive SMB leads.

AI in the B2B Marketplace

Discover how AI is transforming the business services marketplace from customized solutions for SMB to enterprise customers and various verticals, as well as AI in the marketing sphere and customer service approaches.

The Impact of AI in the Telecom Segment

Presented by Courtney Munroe, IDC (Nov. 6, 2024)

Data Management for AI, or AI for Data Management?

Presented by Paige Bartley, S&P Global Market Intelligence (Nov. 6, 2024)

Integration of AI into Business Services IT

Presented by Mike Grebb, One Touch Intelligence (June 20, 2024)

Artificial Intelligence in Business Services

Presented by Comcast Business, Lead Researcher (March 6, 2024)

*Exclusive to CTAM members.
*Don’t have an account? Create a profile here to access this CTAM member information, as part of your company’s CTAM membership.

B2B Competitive Overview

Competitive B2B Telecom: Beyond the Pipe

Partnered with One Touch Intelligence

From collaboration software to network security to cloud architectures and consulting, discover how B2B telecom providers are pursuing more expansive roles touching on the broader IT space and the lucrative upsell opportunities to meet the demands of enterprise, mid-market and small business customers.

White Paper:

Topics include:

  • How the B2B telecom competitive environment is heating up
  • Software-based services as a growth engine for ROI
  • Telecom competition in the vertical space
  • The next phase of diverse and integrated communications services for growth
  • The integration and future of AI in B2B IT

*Exclusive to CTAM members.

*Don’t have an account? Create a profile here to access this CTAM member information, as part of your company’s CTAM membership.

Competitive B2B Telecom: Company Profiles

Examine the role prominent B2B telecom competitors are playing in the IT environment as they widen their service mix, add revenue, and burnish their reputation as do-it-all IT companies

*Exclusive to CTAM members.

The SMB Marketplace

Through the sharing of business challenges, practices, ideas and learnings, solutions are created to help small businesses across the country address their business services challenges and provided effective technology solutions.

Small Business Statistics:

  • In 2024, the U.S. had approximately 33.2 million businesses. (U.S. Census Bureau)

  • Data indicates a surge in entrepreneurship in 2024, with the nation averaging 430,000 new business applications monthly, a 50% increase compared to 2019, and the subset of applications for businesses most likely to hire employees rising by 30%. (U.S. Census Bureau)

    +Report: Business Formation Statistics, Mar. 2025 (U.S. Census Bureau)

  • Almost all businesses (33.3 million) qualify as small businesses, making up 99.9% of all U.S. businesses. (U.S. Small Business Administration)
  • Nearly half (46%) of all U.S. employees are employed by a small business totaling 61.6 million people. (Forbes Advisor)

SMB Ownership Profile:

  • Despite the Millennial generation considered to be highly entrepreneurial, Millennials own just 13% of small businesses with the majority owned by Gen X (47%) and Boomers (40%). (Guidant Financial)
  • Over 25% of business is conducted online totaling 2.64B e-commerce shoppers. (Statista / IBISWorld)
  • The leisure and hospitality industry has the highest average of jobs added per month over last year (an average of 52K jobs per month). (Forbes Advisor)
  • However, the home health and personal care industry is projected to experience the most significant job growth (as estimated 22%, translating to 804K new jobs) in the next decade. (Bureau of Labor Statistics, BLS)

Minority-Owned Businesses

  • While males still own a majority of small businesses, the gap is closing with 43% owned by women, as well as growing ownership among racial minorities (20%) with 15% owned specifically by Hispanics. Despite this, veterans continue to be one of the least-represented groups, owning just 6% of small businesses in the U.S. (Forbes Advisor)
  • There are approximately 5.9 million U.S. employer firms. (U.S. Census Bureau, 2024)
    • 1.3 million (22.3%) were owned by women
    • 1.3 million (22.6%) were minority-owned
    • 273K (4.7%) were veteran-owned
  • Veteran-owned businesses had an estimated $884.5 billion in receipts, 3.2 million employees, and $179.7 billion in annual payroll. (U.S. Census Bureau, 2024)
  • Women-owned businesses had an estimated $2.1 trillion in receipts, 11.4 million employees, and $508.5 billion in annual payroll. (U.S. Census Bureau, 2024)
  • There were an estimated 650,680 Asian-owned businesses in the United States, an estimated 144,141 (22.2%) of them were in the Accommodation and Food Services sector. Asian-owned businesses had the largest estimated receipts ($1.2 trillion) among minority race groups. (U.S. Census Bureau, 2024)
  • There were an estimated 194,585 Black or African American-owned businesses with $211.8 billion in annual receipts, 1.6 million employees, and about $61.2 billion in annual payroll. About 49,872 (25.6%) of them were in the Health Care and Social Assistance sector. (U.S. Census Bureau, 2024)
  • There were an estimated 47,519 American Indian and Alaska Native-owned businesses with $78.5 billion in receipts; 333,153 employees; and approximately $14.6 billion in annual payroll. (U.S. Census Bureau, 2024)
  • There were an estimated 9,552 Native Hawaiian and Other Pacific Islander-owned businesses with approximately $13.8 billion in receipts; 68,795 employees; and $3.2 billion in annual payroll. (U.S. Census Bureau, 2024)
  • The number of Hispanic-owned businesses grew about 14.6% from 406,086 in 2021 and made up about 7.9% of all U.S. businesses with an estimated $653.5 billion in annual receipts, 3.6 million employees, and approximately $143.2 billion in annual payroll. (U.S. Census Bureau, 2024)
Business Services Connect: Lead Generation Portal

A business portal creating quality leads for new commercial service accounts particularly among the SMB marketplace.

  • Delivered over 45,000 leads in 2024 at an average cost per lead of $16.80
  • Digital marketing program delivered almost 16,000 leads in 2024 at an average CPL of $37, through social (Facebook), PerformanceMax and SEM
  • Enhanced SEO and organic traffic optimization strategies resulting in over 3,000 business leads in 2024

Business Services In the News

FCC Halts Plans to Ban Bulk Billing Arrangements (Policyband)

FCC Chair Brendan Carr has halted a proposal to ban bulk billing arrangements between internet service providers and property managers arguing that such arrangements provide cost savings and better service.

Comcast Targets SMBs with Universal Ads (CNBC)

Comcast plans to launch a new advertising platform that will make it easier for smaller businesses to buy ad time on streaming services more like that of buying them on platforms like Meta or YouTube in order to beckon some advertisers over to traditional TV’s streaming businesses.

SpaceX Starlink Lands Major Partnership with Comcast Business (Light Reading)

Under its new partnership, Comcast Business is broadening its access to broadband in areas unserved or underserved by wireline networks by enabling its enterprise customers to connect to Starlink’s LEO satellite network.

Comcast Raises Speeds for Business Subscribers (Telecompetitor)

Comcast Business has increased speeds for its Ultimate Speed for Business service and introduced DOSCIS 4.0 technology in some areas.

The Buildout: Washington Approves $20M for Broadband (Light Reading)

The Washington State Public Works Board (PWB) has approved $21 Million in infrastructure funding, including $20 million in loans and grants to expand broadband access in unserved communities to help connect 6,000 businesses, homes, farms and community anchor institutions.

T-Mobile, Verizon Want to Carve Up UScellular – WSJ Report (Light Reading)

According to The Wall Street Journal, T-Mobile is looking to buy $2 billion worth of UScellular in a deal that could be announced this month. Verizon, meanwhile, is considering a deal for some of the rest.