A moving story.
Over 28 million Americans move* every year, accounting for a huge share of residential connects and making it a life event that is critically important to broadband providers. To capitalize on this, CTAM executes a comprehensive marketing program directly targeting moving consumers. Yielding millions of leads and hundreds of thousands of sales each year, these programs are instrumental in leveraging the reach of the industry to connect movers with new providers as early in the moving process as possible.
CTAM’s mover programs include:
- SmartMove: CTAM’s consumer-facing website includes helpful content for movers and an industry-wide serviceability solution to direct users to their new provider’s website.
- National Digital Marketing Buy: Over 2 billion impressions across all forms of paid and earned digital media help drive millions of visitors to the site each month.
- National Direct Mail: This campaign reaches movers before, during, and after the move event.
- SmartMove Connect: A web tool and IVR routing solution routes movers to their new provider in real time.
