Strategic Initiatives

Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.

• Exploring new B2B partnerships and markets
• Expand sales agent and partner programs to drive incremental business for MSOs
• Generate quality lead results through the industry-portal BusinessServicesConnect.com, connecting businesses to the leading national business cable providers

A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.

• Educate stakeholders about consumer content discovery behaviors and technology influences (voice, search tools, etc.) through relevant research studies.
• Identify best practices for metadata management to strengthen viewer search and navigation results.
• Stimulate process efficiencies, reduce potential error vulnerabilities and influence consistent metadata management practices across platforms

This collaboration is a long-term effort to shift consumer perceptions of our industry. Now more than ever, content and connectivity support one another. In fact, the #1 reason people increased broadband speeds in the last year is to stream more content. A robust broadband connection enables a better streaming experience. Click here for more info.

• Elevating the value of Cable Broadband Internet through consumer messaging
• Setting the record straight about 5G Home Internet vs. Cable Broadband

Every year, more than 28 million Americans move to new homes, accounting for a huge share of residential connects.

CTAM’s mover initiatives drive mover leads to member companies and help develop best practices for mover marketing. Paired with custom research, these efforts advance our collective understanding of the mover landscape. Click here for more info.

• Generate 7 Million high-quality mover leads
• Leverage the industry’s combined knowledge and expertise to develop best practices
• Expand our understanding of mover needs and behaviors

Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info on piracy.

• Educate consumers about the risks of accessing content from illegitimate sources
• Identify and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
• Align tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.